There is no typical day for an event manager and if you’re not a lover of routine, this can be exciting! You could be onsite at 6:00 doing event setup, or putting together budgets at the office before leaving for a site visit. You could work through a half-day conference that runs into after-event cocktails, or spend the day creating a proposal for a client brand launch. Perhaps today is the day that you present your event pitch to the client and you spend time honing your ideas and PowerPoint before leaving for their office – and the butterflies in your tummy keep your adrenalin pumping! It’s a very diverse field and means that you have to keep on your toes all the time! And it’s absolutely exhilarating when a client loves your concepts and you get to execute these!
And then, of course, there’s the day of the event, and all the setup, ensuring everything works, that the staff are well briefed, that the food and entertainment is great and that the client and their guests are ultimately happy – nail-biting, but very motivating when it all comes together!
Key skills include the following:
- Passionate about the events industry
- Project management as you will often be dealing with multiple events at the same time
- Punctual, and highly organised
- Excellent communication and interpersonal skills, and the confidence to enable you to deal with all kinds of people
- Calm in every situation
- A good listener to ensure clients get what they want
- Negotiation skills
- Quick thinker
- Can cope with tight deadlines
- Resourceful, creative and imaginative
- A problem solver, flexible, adaptable
- Team player as well as being able to lead and motivate others
- Strong attention to detail
- Ability to work with budgets
- Unafraid to put their foot down if requests become unreasonable
It’s definitely not an 8:00 – 17:00 job and it’s often very hard work and long hours, especially in the days leading up to the event. But, there is great satisfaction in starting off with a blank canvas and seeing everything come together at the end, and thinking ‘I made this happen’.
It’s also a very tangible job – you are working towards a particular goal, and whereas in other jobs you might only see results months down the line, with event management, it’s actually not too long before you’re standing at a successful event feeling that sense of achievement!
But, event management is also an incredibly competitive industry, so you need to make sure that you stand out – and this is where all your flair, skill, resourcefulness, imagination and creativity come charging in; you can never afford to become complacent, after all, events are essentially a performance and you are only ever as good as your last one.